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Naked Juice Reorganizes

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By: Sean Moloughney

Editor, Nutraceuticals World

The Naked Juice Company, Glendora, CA, formerly the Ultimate Juice Company, Basking Ridge, NJ, has launched two initiatives, which focus on growing the Naked business. This has resulted in the creation of seven new products, which includes three new soy drinks packaged under the name Naked Creme de Soy. Additionally, as part of a strategic reorganization, the Naked Juice Company will centralize manufacturing in its two California production facilities. In addition, it will consolidate the finance, human resources and operations functions to the Glendora, CA office. As a result of the restructuring, the Naked Juice Company has put a new management team together, including Tom Hicks, president, Erich Fritz, COO and Todd Walter, CFO.

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